Business Details
13 Years
experience
Award-Winning Residential Architects in Birmingham
The General Architecture Company is a professional architectural practice founded on the principles of creativity, precision, and client collaboration. With over 40 years of combined experience, directors Kevin Fellows and Matthew Parr lead a dedicated team that specialises in transforming residential and conservation projects across the West Midlands. Our approach prioritises understanding client aspirations, leveraging technical expertise to deliver bespoke designs that harmonise with their surroundings. We adhere to rigorous industry standards through our membership with the Architects Registration Board (ARB) and have earned recognition through consecutive Houzz Service Awards.Our processfrom initial consultation to building regulationsensures clarity, transparency, and exceptional attention to detail. We pride ourselves on fostering open communication, providing hands-on service, and utilising advanced 3D modelling to visualise outcomes. With a portfolio exceeding 300 projects, we consistently achieve client satisfaction by balancing innovation with practicality, ensuring every space we design enhances the way people live and interact.
Services
Residential Architecture
Single Storey Extensions
Two Storey Extensions
Listed Buildings
Barn Conversions
Refurbishments
Details
- Year established: 2013
Highlights and features
- We offer 40+ years of combined architectural experience in residential and conservation projects.
- Our detailed technical drawings ensure accurate costing and seamless construction.
- We prioritise client satisfaction through transparent communication and hands-on service.
- Our ARB-accredited team adheres to the highest professional and regulatory standards.
- We specialise in navigating complex planning requirements in conservation areas.
Associations and certifications
- Architects Registration Board (ARB)
- Houzz Service Award
What people say
Professional and knowledgeable
Detailed technical drawings
Successful planning applications
Hands-on service
Award-winning designs
Services
Residential Architecture
Our residential architecture service focuses on creating tailored living spaces that balance aesthetics, functionality, and regulatory compliance. We specialise in extensions, renovations, and new builds across Birmingham and the West Midlands. Our process begins with understanding client needs, followed by concept design, 3D visualisation, and detailed technical drawings. With expertise in conservation areas and listed buildings, we ensure every project meets planning requirements while enhancing the property's value and livability.
Single Storey Extensions
We design and manage single-storey extensions that maximise space and natural light while respecting the original structure. Our approach includes site surveys, concept options, and planning applications to achieve seamless integration with existing properties. Clients benefit from our experience in navigating local authority requirements, particularly in conservation areas, ensuring efficient approvals and construction. Our detailed drawings reduce risks and costs during the build phase.
Listed Buildings
Specialising in listed buildings, we combine sensitivity to historical features with modern design solutions. Our team prepares heritage statements and collaborates with planners to secure approvals for extensions, renovations, or adaptive reuse. We ensure compliance with strict regulations while enhancing usability and value. Our track record includes Grade 2 listed properties, where we balance preservation with contemporary living needs.
Barn Conversions
Barn conversions require expertise in repurposing historic structures for modern use. We handle planning applications, technical drawings, and building regulations compliance, ensuring conversions meet residential standards. Our designs prioritise natural materials, energy efficiency, and spatial flow, transforming agricultural buildings into functional homes or commercial spaces while retaining their character.
Refurbishments
Our refurbishment service revitalises existing properties through strategic design updates. We assess structural integrity, propose layout improvements, and manage planning or building regulation approvals. Whether modernising kitchens, reconfiguring layouts, or enhancing energy efficiency, we focus on minimising disruption while delivering durable, aesthetically pleasing results tailored to client lifestyles.
People
Kevin Fellows
Director
Kevin Fellows, a qualified architect since 2004, brings extensive experience in residential and community projects. He joined The General Architecture Company in 2013, leading designs that prioritise client needs and technical precision. His expertise in conservation areas and planning negotiations ensures successful project outcomes.
Matthew Parr
Director
Matthew Parr, a qualified architect since 2008, co-founded the practice with a focus on thoughtful design and client collaboration. His background in community and transport projects informs his approach to residential architecture, ensuring practical yet innovative solutions tailored to individual client visions.
Questions
What areas do you specialise in?
We specialise in Birmingham, Bournville, Edgbaston, and the wider West Midlands, with expertise in conservation areas and listed buildings.
How do you handle planning applications?
We manage the full planning process, including preparing submissions, addressing queries, and negotiating with local authorities to secure approvals.
What services do you offer?
We provide architectural design, 3D visualisation, technical drawings, planning applications, and building regulations compliance for residential and heritage projects.
Are you accredited professionals?
Yes, we are registered with the Architects Registration Board (ARB) and have won consecutive Houzz Service Awards for client satisfaction.
How detailed are your technical drawings?
Our drawings include full dimensions, construction details, and electrical plans to ensure accurate costing and smooth construction with minimal surprises.
